Keep on reading to learn the answer to all these challenges, so you can get started working on your first brand deal within the next 24 hours!<\/p>\n\n\n\n
Here\u2019s how, step by step:<\/p>\n\n\n\n
Step 1: Understand why companies would sponsor you<\/h3>\n\n\n\n
Sponsors want two things out of working with creators:<\/p>\n\n\n\n
- Getting in front of an engaged and relevant audience (brand awareness).<\/li>
- Driving leads or sales for their offers.<\/li><\/ol>\n\n\n\n
We\u2019re in a \u201csponsor market.\u201d <\/strong><\/p>\n\n\n\n
Many content creators compete for brand deals, giving the power to the sponsoring companies to select the creators they like the most. <\/p>\n\n\n\n
You're not the only creator wanting to learn how to get your first brand deal - there's competition. Your personal brand (here's a free training to build your brand using AI<\/a>) will be super valuable in setting yourself apart.<\/p>\n\n\n\n
Don\u2019t think that sponsors always want the biggest audiences, though. They want engaged audiences.<\/strong><\/p>\n\n\n\n
If you have a Facebook group with 2000 members, a newsletter with 5000 subscribers, or 10k followers on Twitter or TikTok, you\u2019re perfectly positioned to get your first sponsorship - as long as your audience is engaged.<\/p>\n\n\n\n
Sure, you won\u2019t be able to charge thousands of dollars per sponsored post - but you can still earn a respectable income.<\/p>\n\n\n\n
Here\u2019s an example of price ranges for Instagram based on data from Influencer Marketing Hub<\/a>:<\/p>\n\n\n\n
![\"how](\"https:\/\/www.kconsult.services\/wp-content\/uploads\/2022\/08\/brand-deal-prices-instagram-803x1024.png\")
<\/figure>\n\n\n\nYou\u2019re a Nano Influencer if you have less than 1,000 followers.<\/p>\n\n\n\n
Micro-Influencers have 1000 - 10k followers.<\/p>\n\n\n\n
Doing one weekly post could add $500 USD to your monthly revenue. That\u2019d be enough to cover the rising gas prices for heating your apartment here in Germany \ud83d\ude09<\/p>\n\n\n\n
If you think about evergreen promotions like sponsored podcasts, YouTube videos, or blog articles, the rates go up, and you can charge more. For summits, I charge $2k on the minimum and $7-10k on the high end.<\/p>\n\n\n\n
Are you excited to learn more about how to get your first brand deal? Then keep reading.<\/p>\n\n\n\n
Step 2: Get clarity about who your audience is.<\/h3>\n\n\n\n
Sponsors want to know who they can reach if you promote them on your podcast, on social media, or on your virtual summits.<\/p>\n\n\n\n
For the sponsor to get clarity, you\u2019ll need to prepare insights into the rough demographics (location, age, occupation, etc.) and psychographics (goals, ambitions, desires, pain points, \u2026).<\/p>\n\n\n\n
In my course, Get Your First Sponsor<\/a>, I\u2019m sharing two examples of how to present this data to a sponsor; in a website format and in a Google Doc.<\/p>\n\n\n\n
Make it easy for a potential sponsor to see if your audience is a good fit for their offer.<\/p>\n\n\n\n
Step 3: Do the leg work and start having conversations.<\/h3>\n\n\n\n
You\u2019ve got the most difficult work done! Now, you can start researching companies and having conversations with them.<\/p>\n\n\n\n
For example, you can look into #spons, #sponsored, #ads, and similar hashtags on Instagram to find companies in your niche.<\/p>\n\n\n\n
You can look into who is sponsoring the relevant podcasts, newsletters, and events in your market.<\/p>\n\n\n\n
And you can pitch companies whose tools you use yourself to sponsor you.<\/p>\n\n\n\n
Find their \u201cHead of Partnerships,\u201d \u201cVP of Marketing,\u201d or people in similar positions on LinkedIn and start networking with them.<\/p>\n\n\n\n
Ideally, you can engage with a brand 2-3 weeks in advance before making a pitch so they know that you\u2019re a serious follower.<\/p>\n\n\n\n
When bringing up the sponsorship, simply ask them if they engage in supporting content creators who have a relevant audience for their products or services.<\/p>\n\n\n\n
Share the audience details with them and give them an estimate on what you charge for a post, a series of posts, one or multiple videos, or event sponsorship.<\/p>\n\n\n\n
Step 4: Listen intently in those conversations.<\/h3>\n\n\n\n
You\u2019ll quickly learn that your ideas of what a sponsoring company wants and what they want can be completely different.<\/p>\n\n\n\n
That\u2019s why having conversations with potential sponsors is so critical. To get your first brand deal, you've got to match the company's wants with what you can offer.<\/p>\n\n\n\n
Sponsored posts or videos might just be one thing. Get creative in your sponsor packages.<\/p>\n\n\n\n
Listen intently when speaking with the decision makers and realize they\u2019re human, too.<\/p>\n\n\n\n
They\u2019ve got bosses to report to and goals to hit.<\/p>\n\n\n\n
Once they understand that you\u2019re determined to help them reach their goals, you\u2019ve got a good chance of working together.<\/p>\n\n\n\n
They might try to bait you with a \u201cfree gift collaboration.\u201d Don\u2019t fall for that if you have more than 1000 followers - know your worth.<\/p>\n\n\n\n
Being flexible with your offering can help you to get that brand deal signed and that new income stream set up.<\/p>\n\n\n\n
\n\n\n\nSee you again next week.<\/p>\n\n\n\n
Whenever you\u2019re ready, here are three ways I can help you:<\/strong><\/p>\n\n\n\n
- Get paid for your content through sponsors<\/a>, even if you've got a small audience.<\/li>
- Learn hosting five-figure virtual summits with the Virtual Summit Mastery program<\/a> (770+ members)<\/li>
- Get more subscribers and earn more money from your newsletter with List Building School<\/a> (3,900+ attendees)<\/li>
- \u200bBook a 1-on-1 call<\/a> to get your challenges sorted out.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"
In this issue, I\u2019ll show you how to get your first brand deal, even if you\u2019ve got less than 10k followers on your biggest account. Being able to sell sponsorships is a fantastic way to earn additional income. You create content to grow your brand and business anyways. Why not build partnerships with brands that […]<\/p>\n","protected":false},"author":1,"featured_media":8609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/8506"}],"collection":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/comments?post=8506"}],"version-history":[{"count":0,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/8506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/media?parent=8506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/categories?post=8506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/tags?post=8506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Learn hosting five-figure virtual summits with the Virtual Summit Mastery program<\/a> (770+ members)<\/li>
- Get paid for your content through sponsors<\/a>, even if you've got a small audience.<\/li>