{"id":8580,"date":"2022-09-13T10:32:00","date_gmt":"2022-09-13T10:32:00","guid":{"rendered":"https:\/\/jankoch.co\/?p=8580"},"modified":"2022-09-13T10:32:00","modified_gmt":"2022-09-13T10:32:00","slug":"how-to-promote-your-podcast-on-twitter","status":"publish","type":"post","link":"https:\/\/wp.kobra-dataworks.de\/how-to-promote-your-podcast-on-twitter\/","title":{"rendered":"How To Promote Your Podcast On Twitter"},"content":{"rendered":"\n
Twitter is a great way to promote your podcast. You can reach new listeners, engage with your existing audience, and build buzz around your show. If you're wondering how to promote your podcast on Twitter, here is what works: link your profile to your podcast, engage with potential sponsors or guests, repurpose your podcast, tweet consistently, don't put links into your first tweet, and use hashtags.<\/strong><\/p>\n\n\n\n Let us dive a bit deeper into each one. <\/p>\n\n\n\n By the way, if you want sponsors for your podcast, check out my free 5-day email training<\/a>.<\/p>\n\n\n\n Twitter has drastically reduced the reach of tweets with external links, just like any other social platform. That's why we're seeing so many Twitter threads these days. So if you want to share links directly, do NOT put them into the first tweet but write a meaningful thread.<\/p>\n\n\n\n Even better, though, is to use Twitter the way it is intended to be used - for conversations on the platform. Write tweets that inspire Twitter users to check out your profile and treat your profile like a landing page. You can place a link to your podcast in your bio or in the URL field on your profile. <\/p>\n\n\n\n By doing that, I made Twitter my main traffic source for this website. <\/p>\n\n\n\n Hashtags are a great way to get your tweets seen by more people. That's why when you're thinking about how to promote your podcast on Twitter, hashtags are vital. When you use relevant hashtags, you can reach new listeners who are interested in your topic. For example, if you have a podcast about dogs, you could use the hashtag #doglovers.<\/p>\n\n\n\n The first step is to brainstorm a list of keywords that describe your podcast. For example, if you have a gaming podcast, some relevant keywords might be \"gaming,\" \"video games,\" or \"esports.\" Once you have a list of keywords, you can start searching for related hashtags on Twitter.<\/p>\n\n\n\n But don't jump straight into the conversations of those hashtags yet if you want to effectively promote your podcast on Twitter. Instead, research first how often each hashtag gets used using hashtag directories or tools like https:\/\/checkmyhashtag.com\/.<\/p>\n\n\n\n You want to make sure you're using popular hashtags to get your tweets seen but not so popular that your tweets get lost in the noise.<\/p>\n\n\n\n Following relevant accounts to your podcast will help you get in front of a new audience. For example, if you have a food podcast, you could follow food bloggers, chefs, and food companies. They might retweet your content or even be guests on your show!<\/p>\n\n\n\n My best tip is to set up a private list of those accounts that could serve as potential guests or sponsors for your podcast - and engage with these accounts every single week.<\/p>\n\n\n\n By adding them to a private list and following these accounts, you create a separate timeline only for their tweets. It's important that you turn on notifications for new tweets from those accounts so that you're one of the first to respond. That will allow all future respondees to see your tweet in the list of responses and therefore gives more exposure to your response and profile.<\/p>\n\n\n\n Set aside 20-30 minutes at least twice weekly and communicate with those accounts. Build relationships, and you'll see that those accounts will start helping you to promote your podcast on Twitter.<\/p>\n\n\n\n When you see relevant tweets to your podcast, make sure to like and share them! This will help you get on the radar of those who wrote those tweets, and they may start following you back. And don't forget to @mention people when appropriate - this is a great way to start a conversation.<\/p>\n\n\n\n Being clever about engaging with others is super important because you'll easily waste time and get sucked into conversations on Twitter. <\/p>\n\n\n\n I am a big Hypefury<\/a> user, and their \"Engagement Builder\" makes it easy to stay on task while networking with important accounts:<\/p>\n\n\n\n Twitter is designed to suck you into arguments - and being in arguments is not helpful when you're learning how to promote your podcast on Twitter.<\/p>\n\n\n\nLink to your podcast from your profile.<\/h2>\n\n\n\n
Use hashtags.<\/h2>\n\n\n\n
Follow relevant accounts.<\/h2>\n\n\n\n
Engage with other tweets.<\/h2>\n\n\n\n
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