In this issue, I\u2019ll show you how working with the brands you already use can grow your revenue and take you to the next income level.<\/p>\n\n\n\n
After closing well over six figures in brand deals for my bootstrapped marketing projects around virtual summits, I boiled down a framework that works in other areas, too.<\/p>\n\n\n\n
And I\u2019m finally ready to bring it to the masses.<\/p>\n\n\n\n
Unfortunately, many creators or solopreneurs think their audience isn\u2019t big enough to work with brands.<\/p>\n\n\n\n
Or they insist on being independent of sponsors, thinking that a brand deal would ruin their transparency and would limit what they can say.<\/p>\n\n\n\n
There are ways around all this, and I\u2019m showing you the path today.<\/p>\n\n\n\n
You like to build stuff.<\/p>\n\n\n\n
Writing, coding, designing\u2026 those are your core competencies, and if I could, I would write content and code fun stuff for WordPress or smart home automations all day.<\/p>\n\n\n\n
But we need to keep the lights on. That is why sales and marketing are critical skills you need to either learn or delegate.<\/p>\n\n\n\n
Here are four reasons I believe that working with brands can be the growth catalyst you\u2019ve been waiting for:<\/p>\n\n\n\n
What's cool is that you don't need to compromise on your values nor need to have a huge following to leverage this strategy.<\/p>\n\n\n\n
If anything, working with a brand should amplify what you\u2019re already doing. They should not just tolerate your personality but let you fully tap into it, as your personality is what builds your audience.<\/p>\n\n\n\n
Brands are looking for any of these four things from my experience:<\/p>\n\n\n\n
As a creator or solopreneur, you have people following you. Even with just 1,000 followers on your biggest platform, you can still work with brands because you can deliver any of these four values.<\/p>\n\n\n\n
The point is not to always give a brand the biggest reach possible. They want to reach the RIGHT people.<\/p>\n\n\n\n
If you\u2019re using specific tools for your SaaS, newsletter, podcast, or virtual events, you can showcase those brands to your audience and share why you love them.<\/p>\n\n\n\n
Since you\u2019re likely a nano-influencer (below 10k followers) or micro-influencer (below 50k followers), you can engage with your audience on a more personal level than the big players could.<\/p>\n\n\n\n
That personal engagement is what brands cannot do - and why they\u2019re actively looking to support creators and solopreneurs.<\/p>\n\n\n\n
You\u2019re already building an audience to promote your own products or services.<\/p>\n\n\n\n
We\u2019re creating content<\/a> because we believe it will grow our business and let us earn more revenue.<\/p>\n\n\n\n Most creators don\u2019t realize they\u2019re sitting on a revenue stream if they'd just position the brands they work with in front of their audience.<\/p>\n\n\n\n While conversing with your followers, you likely recommend tools, platforms, or services to them. Hopefully, you\u2019re giving them an affiliate link.<\/p>\n\n\n\n Do you truly believe that brand is relevant and helpful for your followers for any affiliate link you give out? Keep reading if you nodded\u2026<\/p>\n\n\n\n