In this issue, we\u2019ll cover the different types of content creation tools and how they can help or distract creators like you and me.<\/p>\n\n\n\n
The digital marketing space has always been noisy. But with the advent of the Creator Economy and AI, tools for content creation are popping up like mushrooms.<\/p>\n\n\n\n
You can\u2019t avoid them on social media or when following for favorite creators, everybody raves about the tools they use - I\u2019m no exception to this trend.<\/p>\n\n\n\n
But I want to take a step back and reflect on what categories of tools exist. By thinking in these categories, you'll easily separate the wheat from the chaff and recognize tools that just empty your bank account.<\/p>\n\n\n\n
Content creation tools are everywhere because more people are creating content than ever.<\/p>\n\n\n\n
At the same time, we\u2019re impatient and don\u2019t want to spend time on creating content - we want to wave a wand like Harry Potter and see all the content appear right in front of us.<\/p>\n\n\n\n
Funnily enough, AI can already do that for us. Machines write text, create images, and even videos without you having to lift a finger.<\/p>\n\n\n\n
Too bad that content needs to connect with our readers on a human level, needs to tell emotional stories, and grow our business.<\/p>\n\n\n\n
That\u2019s where machine-generated content falls flat, and that\u2019s precisely why so many companies create SaaS tools around content marketing.<\/p>\n\n\n\n
I see those tools in four categories:<\/p>\n\n\n\n
If you\u2019re serious about content marketing, I don\u2019t think you can avoid any of these categories.<\/p>\n\n\n\n
Just missing out on one of them would be like burying your head in the sand. While that seems to work for ostriches, it\u2019s a recipe for disaster for you and me.<\/p>\n\n\n\n
To be successful, your content needs to be in front of your audience. Every. Single. Day.<\/p>\n\n\n\n
You need to be present when it matters to inspire action when your audience is receptive to your CTAs.<\/p>\n\n\n\n
That\u2019s why content creation needs to be efficient. You want at least one tool that lets you create content fast and of high quality.<\/p>\n\n\n\n
For me, that\u2019s Jasper.ai<\/a>. Since it came out almost two years ago, I have written well over 200,000 words with Jasper. I don\u2019t use it for every single piece of content but for at least 80% of what I create. Steal my AI copywriting rules<\/a> if you want to get a headstart in using artificial intelligence tools.<\/p>\n\n\n\n If you're more into doing video content, check out Lumen5. <\/p>\n\n\n\n For audio content, I cannot live without Descript and Riverside.fm.<\/p>\n\n\n\n