Before we dive into the meat of this email though, I want to introduce you to my friend Justin Moore.<\/p>\n\n\n\n
Justin is the founder of Creator Wizard and has a free weekly report that's gonna get you PAID!<\/p>\n\n\n\n
- Find which brands are sponsoring creators<\/li>
- Pitch more effectively<\/li>
- Get paid more $$$ on each partnership<\/li>
- Immediately get better looking and tell funnier jokes (probably)<\/li><\/ul>\n\n\n\n
Join 6K+ creators & sign up here<\/a>.<\/p>\n\n\n\n
Why email open rates matter<\/h2>\n\n\n\n
If you don't improve low open rates, you\u2019re leaving money on the table and are missing out on an opportunity to build a deeper relationship with your audience.<\/p>\n\n\n\n
Email marketing still generates a 42x ROI according to Oberlo but given the 330 billion emails hitting our inboxes every day, standing out in the inbox is harder than ever.<\/p>\n\n\n\n
You surely have tried more than once to \u201cmake email work\u201d. After all, neither you nor I want to be at the mercy of Facebook, Twitter, or LinkedIn algorithms to show our messages to our audience.<\/p>\n\n\n\n
When I started taking email seriously, writing newsletters felt like pulling teeth.<\/p>\n\n\n\n
I would have rather stuck my hand into a lawn mower than written an email newsletter I knew not even 1 in 20 subscribers would read.<\/p>\n\n\n\n
Ok, that\u2019s a bit drastic but you get the idea.<\/p>\n\n\n\n
Putting effort into something you know won\u2019t pay off sucks.<\/p>\n\n\n\n
Yet, we don\u2019t improve unless we repeat what we do and double down on what works.<\/p>\n\n\n\n
What you can do to improve low open rates<\/h2>\n\n\n\n
Here\u2019s what I did to increase my email rate from 5% to 46-50% within roughly 18 months.<\/p>\n\n\n\n
Hit the inbox more often.<\/h3>\n\n\n\n\n\n
The first hurdle you need to take is to actually show up in the inbox instead of going to spam.<\/p>\n\n\n\n
I started by moving from ActiveCampaign to ConvertKit. Immediately, my open rate jumped from 5% to 15%.<\/p>\n\n\n\n
You can get an extended trial for ConvertKit<\/a> because we\u2019re friends.<\/p>\n\n\n\n
You\u2019ll also want to set up DKIM, SPF, and other technical records that your email service provider can help you with.<\/p>\n\n\n\n
Write better subject lines<\/h3>\n\n\n\n
The subject line decides whether or not your subscribers open your email once you\u2019ve made it to their inbox.<\/p>\n\n\n\n
Here\u2019s what @ecomchasedimond<\/a> has to say about subject lines:<\/p>\n\n\n\n
![\"Graphic](\"https:\/\/www.kconsult.services\/wp-content\/uploads\/2022\/10\/ecomchasedimond-tweet.png\")
Improve low open rates by writing better subject lines.<\/figcaption><\/figure>\n\n\n\n There is no magic formula for what type of subject line works for your list.<\/p>\n\n\n\n
I\u2019ve tried more copywriting formulas than I\u2019d like to admit and most of them fell flat on their faces.<\/p>\n\n\n\n
Here\u2019s what actually works and drove measurable improvement in my open rate:<\/p>\n\n\n\n
- I prefix every email with the \u270d\ufe0f emoji. This makes my subject lines stand out visually.<\/li>
- I write my subject lines using Jasper.ai<\/a> and tweak the AI-generated output to what feels right.<\/li>
- I write the email subject line last - AFTER the entire email is written.<\/li><\/ul>\n\n\n\n
This is what works for me. Use this as inspiration to find what works for you.<\/p>\n\n\n\n
Send an email at least once a week<\/h3>\n\n\n\n
I learned from Adrian Savage<\/a> during his session at List Building School that frequency is super important.<\/p>\n\n\n\n
If you email less than once a week, you\u2019re likelihood of going to the spam folder increases.<\/p>\n\n\n\n
Don\u2019t email subscribers who didn\u2019t open an email in 60-90 days.<\/p>\n\n\n\n
Consistency matters.<\/p>\n\n\n\n
If you want to get more insights into hitting the inbox more often and automating your weekly emails, get your free 5-day access to the List Building School replays<\/a>.<\/p>\n\n\n\n
Check out the sessions from Adrian Savage, Bryan Mills, and John Shea.<\/p>\n\n\n\n
Be careful about your words<\/h3>\n\n\n\n
How you write your emails matters.<\/p>\n\n\n\n
If you write \u201cclick here\u201d to make people click on links, you\u2019re almost certainly decreasing your open rate.<\/p>\n\n\n\n
Jakob Greenfield said<\/a> his open rate tanked when he added sponsors and introduced them as \u201cSponsored By\u201d in his newsletter.<\/p>\n\n\n\n
Rephrasing to \u201cBrought to you by\u201d increased his open rate again to where it was before.<\/p>\n\n\n\n
Email providers are clever. They recognize patterns that aren\u2019t inherent to how we speak.<\/p>\n\n\n\n
You wouldn\u2019t say \u201cclick here\u201d in an email to a friend either, would you? You\u2019d have \u201ccheck this out\u201d or \u201chere you go\u201d be the link.<\/p>\n\n\n\n
Proof<\/h2>\n\n\n\n
This is what my recent campaigns look like right now.<\/p>\n\n\n\n
By leveraging all the strategies mentioned above, you can get similar open rates.<\/p>\n\n\n\n
![\"Screenshot](\"https:\/\/www.kconsult.services\/wp-content\/uploads\/2022\/10\/open-rate-examples-1024x334.jpg\")
I was able to improve my low email open rates quite a bit<\/figcaption><\/figure>\n\n\n\n What keeps most people from achieving these numbers is the lack of consistency - and I\u2019d hate that for you.<\/p>\n\n\n\n
That\u2019s why I want to give you an incentive to work on your email list growth and open rates: two additional revenue streams<\/strong>.<\/p>\n\n\n\n
Stream 1: Sponsorships<\/h3>\n\n\n\n
The higher the engagement on your email list, the more attractive your list is for sponsors.<\/p>\n\n\n\n\n\n
You don\u2019t need hundreds of thousands of subscribers to get sponsors. The average creator has 645 subscribers according to ConvertKit - are you above that?<\/p>\n\n\n\n
The size of your list is only one factor that determines what you can charge for a company to sponsor your newsletter.<\/p>\n\n\n\n
\u200bStart your 7-day trial of my Paid To Create course<\/a> for just $1 and discover the other factors that make up the price.<\/p>\n\n\n\n
You\u2019ll also learn everything else you need to know to get sponsored.<\/p>\n\n\n\n
Stream 2: Sparkloop Referrals<\/h3>\n\n\n\n
If you\u2019d like to keep your newsletter sponsor-free, you can sign up for the SparkLoop Partner Program.<\/p>\n\n\n\n
It\u2019s free to join and lets you recommend newsletters from other creators to your audience.<\/p>\n\n\n\n
Every time they subscribe, you get paid.<\/p>\n\n\n\n
\u200bHere\u2019s a signup link<\/a> for SparkLoop, it\u2019s really easy.<\/p>\n\n\n\n
Don't take your list for granted<\/h2>\n\n\n\n
Having an engaged email list is a big privilege and I don\u2019t take you for granted.<\/p>\n\n\n\n
Most businesses that struggle in these times do not have an audience that trusts them or even pays attention to what they say.<\/p>\n\n\n\n
To build a predictable income, you have to build a following and serve your audience.<\/p>\n\n\n\n
Email still is my favorite way to do that.<\/p>\n\n\n\n
\u200bGetting newsletter sponsors<\/a> and using referral networks like the SparkLoop Partner Program<\/a> are revenue streams anybody can leverage.<\/p>\n\n\n\n
All it takes is writing one email a week.<\/p>\n\n\n\n
I promise putting effort into email marketing will have positive ripple effects across your entire business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Improve low open rates for your email newsletter and you'll often earn more revenue from your list. While the latest iOS updates make open rates less accurate, they\u2019re still relevant to determine the health of your list and the trend for how your email marketing is performing. I 10x-ed my own open rates from below […]<\/p>\n","protected":false},"author":1,"featured_media":8609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[5,14],"_links":{"self":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/8841"}],"collection":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/comments?post=8841"}],"version-history":[{"count":0,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/8841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/media?parent=8841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/categories?post=8841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/tags?post=8841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- I write the email subject line last - AFTER the entire email is written.<\/li><\/ul>\n\n\n\n