{"id":9017,"date":"2022-11-06T12:32:00","date_gmt":"2022-11-06T12:32:00","guid":{"rendered":"https:\/\/jankoch.co\/?p=9017"},"modified":"2024-05-22T09:11:32","modified_gmt":"2024-05-22T09:11:32","slug":"goal-setting-frameworks-for-content-creators","status":"publish","type":"post","link":"https:\/\/wp.kobra-dataworks.de\/goal-setting-frameworks-for-content-creators\/","title":{"rendered":"3 Goal-Setting Frameworks For Content Creators &#038; Solopreneurs"},"content":{"rendered":"\n<p><em>This episode is brought to you by Rank Math, my SEO plugin of trust. I use it for every single blog post and enjoy how much Rank Math simplifies on-page SEO. This plugin will help you optimize your content for your readers and search engines alike.<\/em><\/p>\n\n\n\n<p><strong><em><\/em><\/strong><a href=\"https:\/\/rankmath.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Try Rank Math<\/em><\/strong><\/a><strong><em> and enjoy better ranking content.<\/em><\/strong><\/p>\n\n\n\n<p><em>Thank you to Bhanu and the Rank Math team for supporting the Uncommon Solopreneur!<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In this issue, we\u2019ll talk about goal-setting frameworks for content creators, marketers, and entrepreneurs.<\/p>\n\n\n\n<p>Without knowing how to set goals, your dreams will stay dreams forever. There are multiple ways you can fail at goal setting\u2026<\/p>\n\n\n\n<p>You\u2019re lucky, I\u2019ve made all those mistakes so you don\u2019t have to.<\/p>\n\n\n\n<p>Set your goals effectively, and you\u2019ll see stress, anxiety, and imposter syndrome disappear in no time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goal-setting frameworks should fuel you, not put pressure on you.<\/h2>\n\n\n\n<p>You\u2019re a business owner, a marketer, a creator\u2026 you need goals not just for deadlines in client projects but also for your own campaigns.<\/p>\n\n\n\n<p>Content creator goals usually span across:<\/p>\n\n\n\n<ul>\n<li>income and building wealth, <\/li>\n\n\n\n<li>how much we work, <\/li>\n\n\n\n<li>what we work on, <\/li>\n\n\n\n<li>and how location-dependent or independent we are.<\/li>\n<\/ul>\n\n\n\n<p>At least those are the big four goals for me.<\/p>\n\n\n\n\n\n<p>We all know that we\u2019re in full control over how much effort we invest - yet sticking with goals requires superhuman willpower\u2026<\/p>\n\n\n\n<p>Who can be Clark Kent or Batman for an entire day, let alone for a few weeks or even a year?<\/p>\n\n\n\n<p>Unfortunately, setting S.M.A.R.T. goals didn\u2019t get me there - it\u2019s the only method I knew until a few weeks ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sometimes, S.M.A.R.T. doesn\u2019t work.<\/h2>\n\n\n\n<p>You probably heard about the goal-setting framework S.M.A.R.T. Those goals are specific, measurable, attainable, relevant, and time-based. <\/p>\n\n\n\n<p>While this theory sounds easy to implement and promises fast results, it never truly clicked for me.<\/p>\n\n\n\n<p>My content creator goals are to <a href=\"https:\/\/www.kconsult.services\/make-an-irresistible-lead-magnet\/\" data-type=\"post\" data-id=\"8925\" target=\"_blank\" rel=\"noopener\">grow my email list<\/a> by 5% every month, double my website traffic in six months, and build evergreen course funnels that cover my family\u2019s cost of living.<\/p>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-to-vivid-red-gradient-background has-text-color has-background\">Recommended reading: <strong><a href=\"https:\/\/www.kconsult.services\/your-job-isnt-to-get-more-email-subscribers\/\" data-type=\"post\" data-id=\"9054\" target=\"_blank\" rel=\"noopener\">Your Job Isn't To Get More Subscribers. It Is This.<\/a> <\/strong><\/p>\n\n\n\n<p>I found myself falling off the wagon with those goals time and again for multiple reasons:<\/p>\n\n\n\n<ul>\n<li>Life got in the way and I couldn\u2019t readjust<\/li>\n\n\n\n<li>I got distracted<\/li>\n\n\n\n<li>I couldn\u2019t adjust to new requirements<\/li>\n\n\n\n<li>The execution became so boring that I couldn\u2019t cope with it.<\/li>\n<\/ul>\n\n\n\n<p>Despite having S.M.A.R.T. goals, I rarely achieved them.<\/p>\n\n\n\n<p>After years of struggling, I started searching for a new goal-setting framework and came across two goal-setting methods I want to share with you.<\/p>\n\n\n\n<p>Here\u2019s how - step by step:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goal-Setting Framework 1: D.U.M.B.<\/h2>\n\n\n\n<p>D.U.M.B. stands for:<\/p>\n\n\n\n<p>Dream \u2014 is the goal ambitious? Are you reaching for the stars?<\/p>\n\n\n\n<p>Uplifting \u2014 does the goal energize you and make you feel positive?<\/p>\n\n\n\n<p>Method-friendly \u2014 Can you break the bigger goal down into actionable pieces?<\/p>\n\n\n\n<p>Behaviour-driven \u2014 Can you form habits or automate processes to reach the goal?<\/p>\n\n\n\n<p>I appreciate how DUMB includes efficiency and emotional energy in the goal-setting process.<\/p>\n\n\n\n<p>Oftentimes, we focus on getting to 10,000 subscribers, 100,000 monthly page views, or any other arbitrary number.<\/p>\n\n\n\n<p>Those superficial goals rarely lead to results - chasing numbers can wear you out faster than you can say \u201ccontent\u201d.<\/p>\n\n\n\n\n\n<p>Try the D.U.M.B. framework if you want to simplify how you go about goal setting and focus on what matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goal-Setting Framework 2: C.L.E.A.R.<\/h2>\n\n\n\n<p>This is my favorite goal-setting framework currently:<\/p>\n\n\n\n<p>Collaborative \u2014 Is everyone involved?<\/p>\n\n\n\n<p>Limited \u2014 Have you set a time and financial boundary?<\/p>\n\n\n\n<p>Emotional \u2014 Is everyone emotionally invested in the goal?<\/p>\n\n\n\n<p>Appreciable \u2014 Is the progress easy to measure?<\/p>\n\n\n\n<p>Refinable \u2014 Can you adjust if necessary?<\/p>\n\n\n\n<p>In 2013, I went through a burnout because I set a S.M.A.R.T. goal of earning a particular income at a certain age.<\/p>\n\n\n\n<p>I was chasing money and status - not following goals I was intrinsically passionate about.<\/p>\n\n\n\n\n\n<p>The C.L.E.A.R. framework entered my weekly and monthly reviews because it lets me set goals not just based on numbers but based on energy levels.<\/p>\n\n\n\n<p>One of the goals I set using this framework is to write two blog posts per week within less than 1 hour.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kconsult.services\/ai-copywriting-rules\/\" data-type=\"post\" data-id=\"8771\" target=\"_blank\" rel=\"noopener\">With the help of Jasper.ai<\/a>, keeping that time commitment is super easy.<\/p>\n\n\n\n<p>Optimizing every post with <a href=\"https:\/\/rankmath.com\" target=\"_blank\" rel=\"noopener\">Rank Math<\/a> takes me about 15 minutes for a 1000-word post - and ensures my site gets more organic traffic over time.<\/p>\n\n\n\n<p>This is what most of my posts look like, I aim at a score of at least 80\/100 (meeting the \"Appreciable\" point in CLEAR).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.kconsult.services\/wp-content\/uploads\/2022\/11\/image-1-218x1024.png\" alt=\"Rank Math plays a big role in implementing my goal-setting framework\" class=\"wp-image-8965\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Evaluate Your Content Creator Goals.<\/h2>\n\n\n\n<p>What goals have you set for November?<\/p>\n\n\n\n<p>As I said, one of my big goals is to publish two blog posts per week and to email every Tuesday, Thursday, and Saturday.<\/p>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-to-vivid-red-gradient-background has-text-color has-background\"><strong>Recommended reading: <a href=\"https:\/\/www.kconsult.services\/4-steps-to-build-momentum-in-business-daily\/\" data-type=\"URL\" data-id=\"https:\/\/www.kconsult.services\/4-steps-to-build-momentum-in-business-daily\/\" target=\"_blank\" rel=\"noopener\">4 Steps To Build Momentum In Business Daily<\/a><\/strong><\/p>\n\n\n\n<p>For the blog posts, I\u2019m heavily relying on AI content that is optimized to rank well using the Rank Math SEO plugin for WordPress.<\/p>\n\n\n\n<p>Rank Math helps me <a href=\"https:\/\/www.kconsult.services\/create-a-content-marketing-plan\/\" data-type=\"post\" data-id=\"3432\" target=\"_blank\" rel=\"noopener\">structure my content<\/a>, ensure I\u2019m hitting the keyword and related phrases, create visually appealing content, and leverage internal and external links.<\/p>\n\n\n\n<p>If you\u2019ve got goals that don\u2019t energize you but give you anxiety or overwhelm, evaluate them through the DUMB or CLEAR frameworks.<\/p>\n\n\n\n<p>Adjusting your goals is ok and often necessary.<\/p>\n\n\n\n<p>Changing course is ok as long as you don\u2019t change your entire strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>TLDR;<\/p>\n\n\n\n<ul>\n<li>Sometimes, S.M.A.R.T. goals don\u2019t work<\/li>\n\n\n\n<li>Alternatives are D.U.M.B. or C.L.E.A.R. goals<\/li>\n\n\n\n<li>Content creator goals should fuel you, not stress you<\/li>\n\n\n\n<li>Use tools that make your life easier, like <a href=\"https:\/\/www.kconsult.services\/jasper\" target=\"_blank\" rel=\"noopener\">Jasper<\/a> or <a href=\"https:\/\/rankmath.com\" target=\"_blank\" rel=\"noopener\">Rank Math SEO<\/a>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Whenever you're ready, here are four ways I can help you:<\/strong><\/p>\n\n\n\n<p>1. Turn your existing email list into a predictable income source, even your struggling to grow and nurture your subscribers.&nbsp;<a href=\"https:\/\/iamjankoch.gumroad.com\/l\/supercharge-your-email-list\" target=\"_blank\" rel=\"noreferrer noopener\">Supercharge your email list today<\/a>.<\/p>\n\n\n\n<p>2. Join&nbsp;<a href=\"https:\/\/iamjankoch.gumroad.com\/l\/getpaidtocreate\" target=\"_blank\" rel=\"noreferrer noopener\">Get Your First Sponsor<\/a>&nbsp;and get sponsors for your podcast, newsletter, or virtual summit.<\/p>\n\n\n\n<p>3. Get more subscribers and earn more money from your newsletter with&nbsp;<a href=\"https:\/\/listbuilding.school\/?utm_campaign=uncommon_entrepreneur&amp;utm_source=09-05-2022&amp;utm_medium=email&amp;utm_term=unopens\" target=\"_blank\" rel=\"noreferrer noopener\">List Building School<\/a>&nbsp;(3,900+ attendees)<\/p>\n\n\n\n<p>4. \u200b<a href=\"https:\/\/calendarhero.to\/jankochconsulting\" target=\"_blank\" rel=\"noreferrer noopener\">Book a 1-hour call<\/a>&nbsp;and let me help you directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This episode is brought to you by Rank Math, my SEO plugin of trust. I use it for every single blog post and enjoy how much Rank Math simplifies on-page SEO. This plugin will help you optimize your content for your readers and search engines alike. Try Rank Math and enjoy better ranking content. Thank [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[10],"_links":{"self":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9017"}],"collection":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/comments?post=9017"}],"version-history":[{"count":1,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9017\/revisions"}],"predecessor-version":[{"id":10348,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9017\/revisions\/10348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/media?parent=9017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/categories?post=9017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/tags?post=9017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}