{"id":9177,"date":"2022-11-23T06:27:38","date_gmt":"2022-11-23T06:27:38","guid":{"rendered":"https:\/\/jankoch.co\/?p=9177"},"modified":"2022-11-23T06:27:38","modified_gmt":"2022-11-23T06:27:38","slug":"the-hidden-weight-your-email-list-carries","status":"publish","type":"post","link":"https:\/\/wp.kobra-dataworks.de\/the-hidden-weight-your-email-list-carries\/","title":{"rendered":"The Hidden Weight Your Email List Carries"},"content":{"rendered":"\n<p>I struggled with getting subscribers to read my newsletters...<\/p>\n\n\n\n<p>Until I uncovered a HIDDEN weight my list was carrying.<\/p>\n\n\n\n<p>Now, I have 46-52% open rates and get engagement.<\/p>\n\n\n\n<p>I'm proud of my list.<\/p>\n\n\n\n<p>You can use this if you're a creator, SaaS, or sell info products...<\/p>\n\n\n\n<p>If you're still reading...<\/p>\n\n\n\n<p>I'll let you in on a secret.<\/p>\n\n\n\n<p>You don't have to write MORE emails to make this <a href=\"https:\/\/www.kconsult.services\/email-marketing-strategy\/\" data-type=\"post\" data-id=\"9323\" target=\"_blank\" rel=\"noopener\">email marketing approach<\/a> work.<\/p>\n\n\n\n<p>That's what I thought for the longest time.<\/p>\n\n\n\n<p>I am sending 3x weekly now, down from daily.<\/p>\n\n\n\n<p>But even once a week would be fine if you understand ONE thing. \ud83d\udc47<\/p>\n\n\n\n<p>Sending more emails only works because of THIS:<\/p>\n\n\n\n<p>You are more likely to send the right email to the right person at the right time.<\/p>\n\n\n\n\n\n<p>Just like more spaghetti will stick to the wall if you throw 100 spaghetti against the wall instead of 5.<\/p>\n\n\n\n<p>The principle is important, though:<\/p>\n\n\n\n<p>You need to nurture subscribers and guide them through a thought process.<\/p>\n\n\n\n<p>They need to decide whether or not they'll spend money with you - and your emails should explain if your offers can help them.<\/p>\n\n\n\n<p>That's called a Buyer Journey.<\/p>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-to-vivid-red-gradient-background has-text-color has-background\">Recommended reading: <a href=\"https:\/\/www.kconsult.services\/6-jasper-ai-strategies-for-freelancers\/\" data-type=\"post\" data-id=\"8387\" target=\"_blank\" rel=\"noopener\"><strong>6 Proven Strategies To Get More Freelance Clients Using AI<\/strong><\/a><\/p>\n\n\n\n<p>And it has SEGMENTS.<\/p>\n\n\n\n<p>Do you have emails based on segments?<\/p>\n\n\n\n<p>If you're still reading, chances are you don't.<\/p>\n\n\n\n<p>Not understanding segments was the mistake that was keeping me at a 5% open rate two years ago.<\/p>\n\n\n\n<p>In that time, I've tested and refined countless ways to structure my list.<\/p>\n\n\n\n<p>And got a process now that works for everybody.<\/p>\n\n\n\n<p>I compared sending newsletters and emails to everybody to sending them to groups of subscribers.<\/p>\n\n\n\n<p>The groups outperformed the general list. Every. Single. Time.<\/p>\n\n\n\n<p>Those groups came from surveying my list and storing the information in the subscriber data.<\/p>\n\n\n\n<p>I surveyed my subscribers based on:<\/p>\n\n\n\n<ul>\n<li>their goals<\/li>\n\n\n\n<li>their challenges<\/li>\n\n\n\n<li>how they saw themselves<\/li>\n<\/ul>\n\n\n\n<p>And that let me personalize my newsletters.<\/p>\n\n\n\n<p>But more importantly:<\/p>\n\n\n\n<p>With that data, you can run TARGETED automated sequences.<\/p>\n\n\n\n<p>Sounds complicated but it's rather simple with today's email marketing tools.<\/p>\n\n\n\n<p>I get it...<\/p>\n\n\n\n<p>This sounds hard and time-consuming.<\/p>\n\n\n\n<p>You've got a business to run.<\/p>\n\n\n\n<p>You're not an email marketer.<\/p>\n\n\n\n<p>And you don't want to be.<\/p>\n\n\n\n<p>So, how do you use segments without wasting your time?<\/p>\n\n\n\n<p>Good question.<\/p>\n\n\n\n<p>You don't need to change careers.<\/p>\n\n\n\n<p>Not even hire a new VA or employee.<\/p>\n\n\n\n<p>Instead, you leverage technology that makes your life easy.<\/p>\n\n\n\n<p>99% of what I'm talking about can be built once and automated for a lifetime.<\/p>\n\n\n\n<p>It's a Perpetuum mobile if you will.<\/p>\n\n\n\n<p>You start with your current list and divide your subscribers into these groups:<\/p>\n\n\n\n<ul>\n<li>warm (opened an email in the last 90 days)<\/li>\n\n\n\n<li>cold (the opposite)<\/li>\n\n\n\n<li>customer (bought at least once from you)<\/li>\n<\/ul>\n\n\n\n<p>That's an excellent first starting point.<\/p>\n\n\n\n<p>The only effective way to get more results from your email list is:<\/p>\n\n\n\n<p>Send the right email to the right person at the right time.<\/p>\n\n\n\n<p>The above three segments are the baseline.<\/p>\n\n\n\n<p>You're ahead of many competitors if you have them.<\/p>\n\n\n\n<p>Then, you could dive even deeper.<\/p>\n\n\n\n<p>Set up segments and automated sequences for:<\/p>\n\n\n\n<ul>\n<li>trial sign-ups<\/li>\n\n\n\n<li>support requests<\/li>\n\n\n\n<li>contact form submits<\/li>\n\n\n\n<li>various lead magnets<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-to-vivid-red-gradient-background has-text-color has-background\">Recommended reading: <a href=\"https:\/\/www.kconsult.services\/6-jasper-ai-strategies-for-freelancers\/\" data-type=\"post\" data-id=\"8387\" target=\"_blank\" rel=\"noopener\"><strong>How To Create Irresitible Lead Magnets<\/strong><\/a><\/p>\n\n\n\n<p>The list is endless and what you do here depends on your business model.<\/p>\n\n\n\n<p>Step by step, you can map out the full Buyer Journey into automated email sequences.<\/p>\n\n\n\n<p>And send them to the right subscribers.<\/p>\n\n\n\n<p>At the right time.<\/p>\n\n\n\n<p>Imagine knowing a new subscriber will go through those sequences.<\/p>\n\n\n\n<p>You'd know exactly how many subscribers will buy from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I struggled with getting subscribers to read my newsletters... Until I uncovered a HIDDEN weight my list was carrying. Now, I have 46-52% open rates and get engagement. I'm proud of my list. You can use this if you're a creator, SaaS, or sell info products... If you're still reading... I'll let you in on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9177"}],"collection":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/comments?post=9177"}],"version-history":[{"count":0,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9177\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/media?parent=9177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/categories?post=9177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/tags?post=9177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}