Sell in your newsletter - it isn't hard...<\/p>\n\n\n\n
F that, right?<\/p>\n\n\n\n
We hear it all the time, yet getting more sales from our list seems incredibly difficult.<\/p>\n\n\n\n
I'm not going to claim that I unlocked some secret formula to writing emails that sell like gangbusters.<\/p>\n\n\n\n
Instead, I do have a quick video message for you that I'd like you to see. <\/a><\/p>\n\n\n\n There are gazillions of books on selling and self-proclaimed experts who preach like their sh*t doesn't stink... I'm not going to go down that path to convince you that I'm a sales expert.<\/p>\n\n\n\n What I do know a LOT about, though, is writing emails that don't sell.<\/p>\n\n\n\n I've been refining my email marketing strategies for over 10 years and have easily sent 1.5+ million emails in that time.<\/p>\n\n\n\n Feeling motivated and excited to send newsletters only came to me recently. Just two years ago my open rate was at 5%... Fair to say that I couldn't have cared less about my subscribers because they didn't seem to care about what I had to say.<\/p>\n\n\n\n My ego was hurt big time, I won't lie.<\/p>\n\n\n\n Yet, after reading Jocko Willink's Extreme Ownership<\/a> book, something clicked with me.<\/p>\n\n\n\n How entitled was I to think that a low open rate meant people didn't care about me? I took myself for too important!<\/p>\n\n\n\n All that open rate meant was that there had to be a serious problem with deliverability and that my subject lines didn't stand out amongst the other emails in my subscriber's inboxes.<\/p>\n\n\n\n That's when I started to make changes to my email marketing strategy<\/a>.<\/p>\n\n\n\n I adopted the philosophy that my emails should be more like a conversation with a friend, rather than someone trying to sell me something. <\/p>\n\n\n\n I focused on giving value and helping others without being pushy or expecting anything in return.<\/p>\n\n\n\n And it worked!<\/p>\n\n\n\n My open rate skyrocketed and has been steadily increasing ever since.<\/p>\n\n\n\n I've also seen a huge increase in sales from my email campaigns, which makes me ecstatic because it means I'm helping others solve their problems and reach their goals.<\/p>\n\n\n\n So if you're feeling frustrated about low open rates or not making enough sales with your emails, don't give up!<\/p>\n\n\n\n Recommended reading: Improve Low Open Rates In 4 Steps<\/strong><\/a><\/p>\n\n\n\n Take ownership of the situation and pivot your approach.<\/p>\n\n\n\n Over time, I've discovered patterns in the emails that bombed and those that opened the doors to money pouring into my Stripe or PayPal accounts.<\/p>\n\n\n\n There are five 'sales killers' that came up over and over again<\/strong>...<\/p>\n\n\n\n Let's take a 30,000 feet view of what you DON'T want to do in your emails:<\/p>\n\n\n\n 1) Take hitting the inbox for granted<\/p>\n\n\n\n 2) Ignore the buyer's journey<\/p>\n\n\n\n 3) Not personalizing your emails<\/p>\n\n\n\n 4) Not testing your emails enough<\/p>\n\n\n\n 5) Sending the same emails to your entire list<\/p>\n\n\n\n