{"id":9323,"date":"2022-12-22T21:46:49","date_gmt":"2022-12-22T21:46:49","guid":{"rendered":"https:\/\/jankoch.co\/?p=9323"},"modified":"2022-12-22T21:46:49","modified_gmt":"2022-12-22T21:46:49","slug":"email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/wp.kobra-dataworks.de\/email-marketing-strategy\/","title":{"rendered":"6 Components Of A Winning Email Marketing Strategy To Sell Your Course or Coaching"},"content":{"rendered":"\n
Creating a winning email marketing strategy is something that most online entrepreneurs crave and work toward. <\/p>\n\n\n\n
Compared to social media marketing, building an email list and sending carefully crafted newsletters and autoresponders yields a much higher ROI. Especially with the advance of AI tools, creating this content is ridiculously easy if you use AI ethically<\/a>.<\/p>\n\n\n\n The goal of any email marketing strategy is to build relationships with potential and existing customers. <\/p>\n\n\n\n Your nurturing sequence and following campaigns should inspire your subscribers to take the desired action, for example, to invest in your coaching or purchase your course. <\/p>\n\n\n\n Nearly everybody has an email address and we check our emails multiple times per day, as such email marketing can be an effective strategy to reach a broad audience.<\/p>\n\n\n\n Your email marketing strategy can also be highly targeted as you can segment your email lists based on various criteria like the interests and pain points of your subscribers or their stage in the buying journey.<\/p>\n\n\n\n Incorporating segmentation and understanding how to trigger automations at the right times often is the secret sauce to developing a successful email marketing strategy that sells your coaching or course on autopilot.<\/p>\n\n\n\n Let's have a look at an example email marketing strategy that you can use to sell your coaching services or course sales before we dive into the details of that strategy and explore everything in more depth.<\/p>\n\n\n\n To sell your online course through email marketing, you'll need to build an email list of people who are interested in your course topic.<\/p>\n\n\n\n You can do this by creating opt-in forms on your website such as the one you see at the bottom of this blog article, on the main website, and on various other places on my page.<\/p>\n\n\n\n Carefully and consistently build your email list for 1 year and the change in your business will be immensely rewarding and unquestionably profitable!<\/p>\nJJ Ferrari<\/a><\/cite><\/blockquote>\n\n\n\n You can give away lead magnets (such as ebooks or webinars) in exchange for email addresses, and include content upgrades (such as printables or additional resources) in your blog posts, podcast episodes, etc. <\/p>\n\n\n\n To dive deeper into list-building strategies that work, grab your free ticket to List Building School<\/a> and learn from some of the leading experts in the field of email marketing.<\/p>\n\n\n\n Once you have a list of email addresses, you can segment your list based on various criteria, such as demographics, behavior, and interests. <\/p>\n\n\n\n Some ways to do that is to tag your subscribers based on which email campaigns they open, which links they click on, and survey them as part of your Welcome sequence to fully understand their goals.<\/p>\n\n\n\n This will allow you to send more targeted and personalized emails to specific groups of people. <\/p>\n\n\n\n Recommended reading: How to craft a successful New Year's sales campaign<\/strong><\/a><\/p>\n\n\n\n For example, you might segment your list into different course topics, or into different stages of the sales funnel (e.g. interested leads, qualified leads, paying customers).<\/p>\n\n\n\n A drip campaign is a series of automated emails that are sent to your subscribers over a period of time - often used to Welcome new subscribers or to run a time-based promotion.<\/p>\n\n\n\n You can use a drip campaign to nurture your leads and build relationships with your audience, while also promoting your online course. <\/p>\n\n\n\n For example, you might start by sending an email introducing yourself and your course, followed by a series of emails that gets your subscribers to Know, Like, and Trust you. <\/p>\n\n\n\n After you established trust, your emails can transition into a sales format to more information about the course, its benefits, and any special offers or discounts. <\/p>\n\n\n\n You should also include calls to action in your emails<\/a>, such as a link to a sales page or a sign-up form for a free trial. <\/p>\n\n\n\n If you're not including any CTA in your emails, you train your subscribers to do nothing with your newsletter, which will hurt the performance of your list in the long run.<\/p>\n\n\n\n To measure the success of your email marketing campaign, you'll need to track and analyze your results. <\/p>\n\n\n\n This can include metrics such as open rates, click-through rates, and conversion rates. You can use this data to identify what's working well and what needs improvement and to optimize your email marketing efforts accordingly.<\/p>\n\n\n\n Be aware that the open rate and click-through rate won't be 100% accurate due to the privacy updates on Apple devices and some corporate email servers opening all emails and faking a click on all links automatically for security reasons. (More details and benchmarks here<\/a>)<\/p>\n\n\n\n Alright, let's dive into the first part of an effective email marketing strategy - actually getting people to subscribe to your email list and want to hear from you.<\/p>\n\n\n\n A lead magnet is a piece of valuable content that you offer to people in exchange for their email addresses. <\/p>\n\n\n\n Lead magnets can be anything that provides value to your audiences, such as an ebook, a webinar, a checklist, or a template. <\/p>\n\n\n\n The image above is one of the lead magnets I like to use but it sure isn't the only one in your email marketing plan. <\/p>\n\n\n\n If you go to List Building School, you get free access for five days and the LBS Playbook to grow your email list. <\/p>\n\n\n\n This lead magnet is targeting a completely different pain point or goal but is no less important for my email marketing strategy.<\/p>\n\n\n\n To get people to sign up for your email list, you'll need to make sure that your lead magnet is highly relevant to your target audience and solves a specific problem or fulfills a specific need. <\/p>\n\n\n\n You can promote your lead magnet through your website, social media, and other marketing channels.<\/p>\n\n\n\n Opt-in forms are forms that visitors to your website can fill out to subscribe to your email list. <\/p>\n\n\n\n You can place opt-in forms in various locations on your website, such as the header, footer, sidebar, and in the body of your blog posts. <\/p>\n\n\n\n Don't go too crazy with those opt-in forms though and keep an eye on metrics like bounce rate, time on page, etc - you don't want your website visitors to abandon your website because you have too many opt-ins.<\/p>\n\n\n\n To increase the chances of people signing up, you'll want to make sure that your opt-in forms are visible, easy to fill out, and clearly explain the benefits of subscribing to your email list.<\/p>\n\n\n\n Each opt-in form should let your website visitor know what lead magnet they get and set clear expectations of what happens after they signed up for your list.<\/p>\n\n\n\n A content upgrade is a piece of additional content that you offer to people in exchange for their email addresses and should be part of your content marketing plan<\/a>.<\/p>\n\n\n\n Content upgrades are usually related to the topic of a specific blog post, and are designed to provide additional value to the reader. <\/p>\n\n\n\n For example, if you have a blog post or podcast episode about how to create a budget, you might offer a content upgrade in the form of a printable budget template. <\/p>\n\n\n\n To get people to sign up for your email list, you'll need to make sure that your content upgrades are highly relevant to your target audience and add value to the content that they're already reading.<\/p>\n\n\n\n Later on in this article, we'll cover how you can segment new subscribers into various groups in your email list based on the content upgrade they sign up for.<\/p>\n\n\n\n You can use social media to promote your email list and encourage people to sign up. <\/p>\n\n\n\n This can include sharing links to your opt-in forms or lead magnets, as well as posting about the benefits of subscribing to your email list. <\/p>\n\n\n\n Recommended reading: Attract more Twitter followers with your bio without being a copywriter<\/strong><\/a><\/p>\n\n\n\n Now... don't get me wrong. I am not saying you should spam your social profiles with posts to get people to sign up for your email list. <\/p>\n\n\n\n No winning email marketing strategy in the world will tell you to do that.<\/p>\n\n\n\n But have a look at tools like Hypefury<\/a>. In this screenshot, you can see the autoplugs I have set up - these are tweets that invite my followers to subscribe to my list once a tweet reached a certain level of engagement.<\/p>\n\n\n\n You can also use social media ads to target specific audiences and increase the visibility of your email list promotion.<\/p>\n\n\n\n Collaborating with other businesses or influencers in your industry can be a great way to expose your email list to a new audience and get more people to sign up. <\/p>\n\n\n\n You can collaborate by guest blogging, hosting webinars or events together, or running joint promotions.<\/p>\n\n\n\n A big way I am using this currently to grow my email list is in cross-promotions with other email marketers in the online marketing space:<\/p>\n\n\n\n Cross-promotions are my favorite way to grow my list right now, for a few reasons:<\/p>\n\n\n\n Segmenting your email list based on demographics, behavior, and interests can help you create more targeted and personalized email campaigns.<\/p>\n\n\n\n Just like Welly from Birdsend<\/a> describes in his tweet:<\/p>\n\n\n\nAn example email marketing strategy for coaching and course sales<\/h2>\n\n\n\n
Build an email list<\/h3>\n\n\n\n
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Segment your email list<\/h3>\n\n\n\n
Create an email drip campaign<\/h3>\n\n\n\n
Track and analyze your results<\/h3>\n\n\n\n
Start your email marketing strategy by building an email list.<\/h2>\n\n\n\n
How to get more email subscribers if you're no marketing expert<\/h3>\n\n\n\n
Offer a lead magnet<\/h4>\n\n\n\n
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Include opt-in forms on your website<\/h4>\n\n\n\n
Use content upgrades<\/h4>\n\n\n\n
Promote your email list on social media<\/h3>\n\n\n\n
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Run cross-promotions<\/h3>\n\n\n\n
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Including segments in your email marketing strategy<\/h2>\n\n\n\n