{"id":9511,"date":"2023-02-02T18:38:00","date_gmt":"2023-02-02T18:38:00","guid":{"rendered":"https:\/\/jankoch.co\/?p=9511"},"modified":"2023-02-02T18:38:00","modified_gmt":"2023-02-02T18:38:00","slug":"what-your-target-market-struggled-with-in-2022","status":"publish","type":"post","link":"https:\/\/wp.kobra-dataworks.de\/what-your-target-market-struggled-with-in-2022\/","title":{"rendered":"(Report reveals) The 3 struggles for CEOs"},"content":{"rendered":"\n<p>I downloaded an&nbsp;<a href=\"https:\/\/boom.ceo\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-depth CEO Study from Boom and Hubspot<\/a>&nbsp;and read through it so you don't have to.<\/p>\n\n\n\n<p>Here's why the report is relevant:<\/p>\n\n\n\n<p>CEOs are the ultimate decision-makers when I sell my services - chances are they sign off&nbsp;<strong>your&nbsp;<\/strong>contracts and paychecks, too.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/2CrpLhnDt1xyhccR7SovMX\/wKYQrLug2NxzejmXHBfrsR\/email\" alt=\"Turn on your images to see this diagram\" width=\"800\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here's what the study showed:<\/p>\n\n\n\n<ul>\n<li>Hiring, Sales, and Marketing were the three biggest challenges.<\/li>\n\n\n\n<li>Especially CEOs with &lt; 10 employees struggle with Marketing and Sales<\/li>\n\n\n\n<li>Hiring the wrong salesperson is a 60,000\u20ac problem at least and that's why CEOs of smaller companies keep doing sales themselves<\/li>\n<\/ul>\n\n\n\n<p>My biggest takeaway is this:<\/p>\n\n\n\n<p><strong>CEOs struggle with three things:<\/strong><\/p>\n\n\n\n<ul>\n<li>Long sales cycles across various industries, especially in B2B<\/li>\n\n\n\n<li>Qualifying leads early in the sales cycle and ensuring they don't waste time on unqualified leads<\/li>\n\n\n\n<li>Difficulty setting up clearly structured, metrics-driven <a href=\"https:\/\/www.kconsult.services\/improve-your-business-strategy-using-these-five-funnels\/\" data-type=\"post\" data-id=\"9196\" target=\"_blank\" rel=\"noopener\">sales and marketing processes<\/a> that drive results.<\/li>\n<\/ul>\n\n\n\n<p>I know that I can help companies in that area, particularly in setting up clearly structured sales and marketing processes.<\/p>\n\n\n\n<p>You'll likely also find yourself able to cater to some of the pain points outlined in the report.<\/p>\n\n\n\n<p>Reading reports like this is essential to stay relevant in our marketing and messaging.<\/p>\n\n\n\n<p>Phrases like this one stuck with me: \"Do I keep trying to run sales on my own, even though it's not my area of expertise - or do I risk hiring the wrong person and losing my company serious money?\"<\/p>\n\n\n\n<p>What I learned from this report is that I need to update my messaging - which is to be expected after a rebrand and developing a new offer.<\/p>\n\n\n\n<p>Though I've built these sales processes for myself for years, I'm just now starting to sell this as a consulting service.<\/p>\n\n\n\n<p>It'd be unrealistic to expect that my positioning is right on the first try.<\/p>\n\n\n\n<p>Even though I already closed around $15k in new business in January, there's a LOT of room for growth.<\/p>\n\n\n\n<p>Do you want more insights like this on how I am building my consulting business?<\/p>\n\n\n\n<p>Or do you prefer the actionable \"how-to\" oriented content on email marketing?<\/p>\n\n\n\n<p>Or a mix?<\/p>\n\n\n\n<p>Hit reply and let me know!<\/p>\n\n\n\n<p>As always&nbsp;\u2014 thanks for reading \ud83d\ude4f\ud83e\udd18<\/p>\n\n\n\n<p>Jan<br>- The Uncommon Solopreneur<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I downloaded an&nbsp;in-depth CEO Study from Boom and Hubspot&nbsp;and read through it so you don't have to. Here's why the report is relevant: CEOs are the ultimate decision-makers when I sell my services - chances are they sign off&nbsp;your&nbsp;contracts and paychecks, too. Here's what the study showed: My biggest takeaway is this: CEOs struggle with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9511"}],"collection":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/comments?post=9511"}],"version-history":[{"count":0,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/posts\/9511\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/media?parent=9511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/categories?post=9511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.kobra-dataworks.de\/wp-json\/wp\/v2\/tags?post=9511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}